รูปแบบการพัฒนาองค์กรแห่งการเรียนรู้สู่ความสำเร็จในธุรกิจนำเที่ยวของไทย

Authors

ศ.ดร.ทิพวรรณ หล่อสุวรรณรัตน์, ผศ.ดร.พัทรียา หลักเพ็ชร

Published

International Journal of Organizational Analysis

Abstract

Purpose –
This paper attempts to propose an integrated model for measuring the knowledge transfer effectiveness in university‐industry alliances. The so‐called “RDCE” model is thereby proposed as an integrated model for measuring the knowledge transfer effectiveness. By combining inter‐organizational relations (IORs), knowledge‐based view (KBV) and resource‐based view (RBV) of firms, this paper aims to focus on the influence of determinant factors such as partner complementarities, partner attributes, the characteristics of the coordination and relationship quality between industrial companies and universities that may lead to the effectiveness of knowledge transfer.

Design/methodology/approach –
This framework thereby clarifies how mediating variables influence the paths that constitute the direct, indirect and total effects of mediated models by integrating moderated regression analysis together with bootstrap resampling methods to ensure the precision in estimating confidence intervals of indirect effects and path analysis using structural equation models to test all the hypotheses simultaneously for the robustness of the results and conclusions.

Findings –
The statistical results reveal that the proposed model has a significant mediating effect that contributes to knowledge transfer effectiveness. Only partner attributes and relationship factors have a direct impact on the effectiveness of knowledge transfer. This appears plausible since mere complementarities and coordination between partners may not lead to learning or knowledge transfer, which requires a certain depth of the partner interaction in terms of the specific attributes of partners, coordination and relationship quality.

Research limitations/implications –
The authors assumed that the alliance constitutes partnerships between firms of roughly equal size and market power. Therefore, this study provided only broad perspectives of collaboration among alliance partners, and did not capitalize on different degree of alliance integration and different types of collaboration.

Practical implications –
Managerial suggestions on how to improve their knowledge transfer effectiveness are also provided at the end of the text.

Originality/value –
There are numerous studies examining alliance network performance. Very few studies, however, have examined detailed collaborative activities in dyadic university‐industry partnerships and potential constructs for measuring knowledge transfer and commercialization in the research and development alliance between industrial firms and university context.