Published
วารสารพัฒนาสังคม
การสร้างแบบจำลองเครือข่ายทางสังคมบนเฟชบุ๊กสำหรับการจัดการปัญหาด้านความรักของผู้หญิง
Abstract
This research has three objectives:1) to investigate social contexts of the Facebook users and personal attributes of those entering the designated Facebook network for the management of women romantic love problems; 2) to examine patterns of members’ interactions on the Facebook as related to the management of women romantic love problems; and 3) to build a social network model for the management of women romantic love problems on the Facebook. The research was operated following the qualitative research approach in which two methods were adopted: participatory action research (PAR) and case study. Data analysis was done by means of understanding meaning, categorization, data synthesis, and interpretation.
Findings from the target group of 61 observations revealed that the Facebook community can illustrate the relationship among its members in a form of social network which can be explained based on the “Addressee Honorific” norms. The community characterizes the combination of the primary and secondary community types according to the Gemeinshaft and Gesellshaft concepts. From 10 case studies, their interactions related to the management of love problems can be divided into four patterns: 1)parent; 2) sibling; 3) relative; and 4) friend. Additionally, two levels of love problem management were found: personal level and group level. Data synthesis for building a model of social network for the management of love problems in women revealed that there were two related processes i.e. building process and development process, and three cycles including: 1) conceptual cycle, 2) model building cycle, and 3) model development cycle which all are interrelated. This model can be applied as a basic concept in creating online spaces to function as a virtual community for the management of love related problems through learning processes mutually undertaken by network members. Additionally, it enables to improve the relationship among network members which is supportive for those facing love related problems.
(2561). การสร้างแบบจำลองเครือข่ายทางสังคมบนเฟชบุ๊กสำหรับการจัดการปัญหาด้านความรักของผู้หญิง. วารสารพัฒนาสังคม, 20(1), 97-118.