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Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand

Piriya Pholphirul* Graduate School of Development Economics, National Institute of Development Administration (NIDA); Pungpond Rukumnuaykit; Teerawat Charoenrat; Akkaranai Kwanyou; Kitisak Srijamdee

24 August 2021

tour

Business Survival in Times of COVID-19: Empirical Evidence from Tourism Enterprises in Thailand

Pungpond Rukumnuaykit; Piriya Pholphirul* Graduate School of Development Economics, National Institute of Development Administration (NIDA); Akkaranai Kwanyou

27 August 2022

Research • วิจัย

#tour

Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand

Business Survival in Times of COVID-19: Empirical Evidence from Tourism Enterprises in Thailand

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