“NIDA Poll”, the first poll in Thailand, was established in 1975. However, due to a political change in 1976, its role temporarily ceased. In 2008, Professor Dr. Sombat Thamrongthanyawong, the former president of the National Institute of Development Administration, initiated a mobile phone poll for the first time, with Professor Emeritus Dr. Prachum Suwatthi, a lecturer at the Faculty of Applied Statistics at the National Institute of Development Administration, providing a conceptual framework for implementing the system. Associate Professor Dr. Pramote Kuocharoen was also assigned to develop the program for NIDA Poll.
At present, NIDA Poll divides polling into two types: public polls and business academic services or poll business .
Public polls work by collecting data via mobile phones through a random 10-digit number generator program, known as the Random Digit program. This program generates a unique phone number, and then NIDA Poll employees call and invite the number to participate in the poll “willingly”. At present, NIDA Poll has about 350,000 Thai mobile phone numbers in its system, which are distributed based on factors such as domicile, gender, age, religion, education, occupation, and income across the country. The primary sample data, or Master Sample, is considered the strength of NIDA Poll, as it enables the target groups to be set for data collection, making the polls highly accurate, as demonstrated by the results of the two Bangkok governor elections. In 2013, NIDA Poll was the only polling office that correctly predicted MR Sukhumbhand Paribatra would become the governor of Bangkok. In the latest Bangkok governor election, NIDA Poll was once again the only polling office to correctly predict that Dr.Chatchart Sitthiphan would receive over 50% of the votes. NIDA Poll’s polls have also received extensive media coverage, and in the past, they have conducted polls related to government policies.
Data were collected through telephone interviews.
Collecting data by computer program
Increasing and improving the main samples
Business Academic Services or poll business, NIDA Poll offers a range of academic services in survey research. These services include
- Satisfaction surveys
- Participatory Action Research
- Mystery Shopper
- Market Research
- Public Hearing
- Focus group
- In-depth interviews
NIDA Poll has expertise in both qualitative and quantitative research and applies statistical knowledge to its work. Additionally, it has a network for data collection in every region across the country. The agencies that have received services include the government sector, state enterprises, private businesses, public organizations, international organizations, etc.