travel Destination Personality and its Antecedents and Consequences: An Application of Product Branding to Destination Branding Piyaporn Auemsuvarn, Piya Ngamcharoenmongkol* NIDA Business School, National Institute of Development Administration (NIDA) 31 July 2022
travel Destination Personality: A Dimensions Analysis and A New Scale Development in Thailand Piyaporn Auemsuvarn, Piya Ngamcharoenmongkol 09 December 2022
