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BCG Series EP:5 Tlejourn, Sea Trash to Treasure

LOCATION: Ru Samilae, Pattani
ESTABLISHED: 2016

โดย ดร.ปรียานุช ธรรมปิยา ที่ปรึกษาศูนย์ศึกษาการพัฒนาที่ยั่งยืนและเศรษฐกิจพอเพียง

From its humble beginnings as a group of volunteers collecting waste from the beach, Trash Hero Pattani has expanded into a social enterprise called Tlejourn, which helps locals generate income from the litter. At least ten percent of waste in the sea can be reused to create new products through upcycling and thoughtful design. The project fulfils one of the key strategies of the circular economy to create added value in local situations by converting waste into a source of revenue. It also brings value to the key BCG sector of tourism by rehabilitating deteriorated environments in an under-visited province.

Amidst stunning ocean landscapes, the small province of Pattani is facing the increasingly urgent problem of marine litter on its beaches. Thailand currently generates 7.5 million tonnes of solid waste each year, of which 27 percent is not properly disposed of.

Spurred to act by the severity of the issue, local materials science professor Dr. Nattapong Nithi-Uthai began working with a new generation of concerned volunteers, who are fighting environmental problems in the community under the name ‘Trash Hero Pattani.’ In 2016, their marine waste collective decided to find a commercial solution to convert marine waste into value-added products, using expertise and innovation. Since then, Tlejourn (pronounced ‘talay-journ’) has achieved nationwide press coverage for its successful efforts in gathering various Pattani stakeholders to make a feasible social enterprise that operates according to circular economy principles.

THAILAND’S BCG TRANSFORMATION : 40 Case Studies on the Bio-Circular-Green Strategy and the Sufficiency Economy Philosophy In Action” page 182-187

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