LOCATION: Khuan Khanun, Phatthalung
ESTABLISHED: 2005
Krajood, or gray sedge (lepironia articulata), is a plant from the sedge family found only in a few southern provinces in Thailand, such as Phatthalung, where Manatpong Senghuad, a second-generation heir of Krajood Wannee handicrafts, came up with the idea of weaving this weed into more than just doormats. The company’s use of local wisdom and sustainable production principles to create value-added handicrafts that boost the local economy embodies the BCG strategy. By doing so, the parent company, VARNI Southern Wickery has also established a community enterprise network, creating jobs for more than 250 households.
SDG1 #SDG8 #SDG12 #SuDSESC #Nida #NIDAThailand
THAILAND’S BCG TRANSFORMATION : 40 Case Studies on the Bio-Circular-Green Strategy and the Sufficiency Economy Philosophy In Action” page 206-209
