LOCATION: San Kamphaeng, Chiang Mai
ESTABLISHED: 1973
Established almost 50 years ago, Sa Paper Preservation House is conserving the increasingly rare art of making traditional paper from paper mulberry trees grown in Chiang Mai. The Lapinta family makes each product with one eye on craftsmanship and the other on creating a sustainable cottage industry that does not harm the environment. The result is an astonishing variety of products that create harmony between nature and the local community through Traditional arts and crafts like the making of sa paper are covered by the government’s BCG strategic plan under the sector ‘tourism and the creative economy.’ Snapped up as exotic souvenirs by tourists, this paper is also part of the creative economy, defined by the Stanford Social Innovation Review as standing “at the crossroads of arts, culture, business and technology.” As for the latter two aspects, the company’s savvy use of social media to promote their brand shows how the time-honored and the trendy can be combined in creative fashion.
THAILAND’S BCG TRANSFORMATION : 40 Case Studies on the Bio-Circular-Green Strategy and the Sufficiency Economy Philosophy In Action” page 106-111
