Willingness-to-pay on the new vehicle excise tax: How it will affect the Thai automobile market

Authors

รศ.ดร.อาวีวรรณ ปัญญาโกเมศ, ศ.ดร.กำพล ปัญญาโกเมศ

Published

International Journal of Business and Management Science

Abstract

The objective of this study was to understand the public’s perception of the climate change issue through an assessment of people’s willingness-to-pay (WTP) for vehicles with low CO2 emissions. The result shows that the WTP of 300 respondents is 5-10% more than the current price of a car. The WTP will only cover the increased price of a car as a result of the new tax policy. The new tax policy cannot push either the customer or the automobile market toward greener or better technology, which is relatively more expensive than traditional vehicles and more than people’s WTP.

(2559). Willingness-to-pay on the new vehicle excise tax: How it will affect the Thai automobile market. International Journal of Business and Management Science, 2016(1), 85-99.