The Factors of Awareness Thailand’s Destination Tourism for Chinese Tourists High-Value

Authors

ผศ.ดร.เกศรา สุกเพชร, น.ส.จารุวรรณ กิตตินราภรณ์

Published

วารสารวิจัยและพัฒนามหาวิทยาลัยราชภัฏเลย

Abstract

This research aims to study “The Factors of Awareness Thailand’s Destination Tourism for Chinese Tourists High-Value”. The objective of this research learns about the components of awareness Thailand’s destination tourism for Chinese tourists high-value. In term of quantitative data were collected by using the questionnaires from 400 Chinese tourists at Suvarnabhumi Airport. The sample data were analyzed by statistics such as Confirmatory factor analysis. Finally, The results revealed that, the Destination/Brand Awareness consisting of Top of mind, Brand recall, Brand recognition.

(2020). Does ICT Familiarity Always Help Promoting Educational Outcomes? Empirical Evidence from PISA-Thailand. Education and Information Technologies, 25(4), 2933-2970.