Spiritual Retreat Tourism Development in the Asia Pacific Region: Investigating the Impact of Tourism Satisfaction and Intention to Revisit: A Chiangmai, Thailand Case Study


รศ.ดร.สุวารี นามวงค์


Asia Pacific Journal of Tourism Research


The aim of this research is to investigate how spiritual retreat tourism influences tourist satisfaction and intention to revisit a destination. A quantitative approach was employed and a self-administered survey was used to collect data. A multiple regression analysis was used to analyze data. The results revealed that push factors including novelty, relaxation, transcendence, self-esteem, physical appearance and escape influence spiritual retreat tourist satisfaction; while pull factors, especially authentic experiences, natural settings, peaceful atmosphere, far from the usual places and historical significance, influence spiritual retreat tourist satisfaction, in turn leading to intention to revisit the same destination.

Independence matters: A case study of the Public Sector Anti-Corruption Commission. สถาบันบัณฑิตพัฒนบริหารศาสตร์, Sustainability – A global challenge and opportunity from legal and interdisciplinary perspectives (22-30).