Service Facilities and Hotel Performance: Evidences from Hotel-Level Data in Thailand

Authors

นายJordi Meya Domingrez, ศ.ดร.พิริยะ ผลพิรุฬห์

Published

International Journal of Services and Operations Management

Abstract

The main purpose of this paper is to examine the effects of service facilities on performance within the hotel industry. We use secondary data on the hotel industry in Thailand, which covering 2,627 hotel sample, as a case study. Our estimated regression indicates that service facilities affect native (Thai) guests and foreign (non-Thai) guests differently, which can lead to different strategic actions for each group. Among all kinds of service facilities, providing Internet serviceseems tobethegreatest contribution to hotel performance.Therefore,hoteliers operating in Thailand should make providing a sound Internet connection a priority in order to ensure the successful short-term and long-term performance and development of their
business.

(2564). -. INTERNATIONAL JOURNAL OF CULTURE, TOURISM AND HOSPITALITY RESEARCH, -(-), —.