This study examined the essential factors that determine how farmers make decisions for adopting organic farming practices, especially with the case of golden banana in Thailand. A survey of 150 farmers was carried out of farmers who used either organic or traditional (synthetic chemical) farming practices. The methods of analysis included statistical, qualitative, and the use of a binary logistic regression. The binary logistic regression analysis showed that the factors that were statistically significant in determining the change from traditional to organic farming, when considering the marginal effect, were the availability of distribution channels for organic golden bananas, evidence of noticeable economic benefits, and perceived health benefits. The results also identified some other characteristics of farmers that differ between those involved with organic golden banana farming versus those involved with traditional farming. These results overall provide some insights for stakeholders and indicate some policy implications for those wishing to support organic production of golden banana. Furthermore, each of these aspects might be useful for policy makers and authorities, as well as entrepreneurs, who wish to encourage organic farming of other commodities.