Neuroscience Research in Consumer Behaviors and Decision Making

Authors

รศ.ดร.ดนยพฤทธ์ ไกรฤทธิ์

Published

NIDA International Business Conference 2017

Abstract

In recent years, the research in Neuroscience has been used in several research in consumer
perceptions and behaviors as an alternative tool to understand the consumers better. There have been
many studies that extends the use of different tools in neuroscience and combined them into different
contexts of human, and not just consumers, behaviors.

Neuroscience Research in Consumer Behaviors and Decision Making. NIDA, NIDA International Business Conference 2017 (425-437).