Leadership and quality of work life in organization that has successfully adopted the Philosophy of Sufficiency Economy: Chumphon Cabana Resort and Diving Center

Authors

ผศ.ดร.ดาวิษา ศรีธัญรัตน์

Published

NIDA Case Research Journal

Abstract

Rita, human resource and organization development director of her family-owned company, was assigned to launch a project about employees’ quality of work life and sustainable development in the organization, adopting the Philosophy of Sufficiency Economy (PSE). Rita had the idea of learning from an organization which had succeeded in adopting the PSE: the Chumphon Cabana Resort and Diving Center (Chumphon Cabana). Rita learned that the Chumphon Cabana went through a very difficult time of economic crisis, as well as a natural disaster, causing huge debts for the company. The resort is a profit-oriented organization, yet it could align its business strategy with the PSE smoothly.

(2559). Leadership and quality of work life in organization that has successfully adopted the Philosophy of Sufficiency Economy: Chumphon Cabana Resort and Diving Center. NIDA Case Research Journal, 2559(1), 54-73.