Intellectual Property for Enhancing the Competitiveness of Small-Medium Enterprises (SMEs)

Authors

ผศ.ดร.วริยา ล้ำเลิศ

Published

Confereance Information & Collection of Abstracts

Abstract

This research was conducted to determine a role of Intellectual Property Rights (IPRs) for enhancing the competitiveness of Small-Medium Enterprises (SMEs). In the increasingly knowledge-driven economy, IP is a key consideration in business decisions especially in disruption economy. This research further investigated how IPR can become an economic tool and the challenges faced by SMEs in implementing IP system. In addition, this paper offered useful insights to policy makers and SMEs in utilizing IP by comparatively analyzing from other countries. The research drawn upon a range of primary sources, directly linked to the case studies under this issue. According to the research findings, to realize the maximum value of innovation, SMEs need to recognize, understand and manage IPR in order to protect their IPR and thereby accelerate their innovations towards commercialization. The results from this study support that IPR protection strategically facilitates via IP Management should be systematically implemented to (1) prevent the copying or imitating of a company’s products or services, and (2) corporate identity through a trademark and branding strategy.

Intellectual Property for Enhancing the Competitiveness of Small-Medium Enterprises (SMEs). สถาบันบัณฑิตพัฒนบริหารศาสตร์, The Seventh International Conference on Advancement of Development Administration 2018 Social Sciences and Interdisciplinary Studies (The 7th ICADA 2018-SSIS) (86-86).