How Market and Non-Market Resources Affect Emerging-Economy Firms to Expand into Advanced Economies


ผศ.ดร.เกียรติชัย กาฬสินธุ์


ประชุมวิชาการระดับนานาชาติ “NIDA International Business Conference 2019 – Transforming Business to the Future”


This study investigates impacts of “market” and “non-market” resources on the international expansion of emerging market firms (EMFs) into advanced economies. We argue that nonmarket critical resources prevent EMFs from expanding into advanced markets. The differences in the environmental conditions and institutional frameworks between emerging markets and advanced economies make it more difficult for EMFs to transfer their institutional- void advantage to advanced economies, and in turn, encourage firms to improve their current paths and remain in their domestic markets or expand into other developing countries. On the contrary, market critical resources drive EMFs to expand into advance market. This type of resources allows firms to overcome liability of foreignness and compete effectively in market- oriented economies.

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