Employee characteristics, subjective norms and work performance: Integrating the achievement goal orientation theory and the theory of planned behavior


อ.ดร.Zhongwu Li, น.ส.Yupei Du


Humanities and Social Sciences Letters


With the increase in labor participation rate, the problem of employees’ work–family conflict is becoming more and more serious, and management of modern enterprises have put forward new requirements for the traditional behavior theory. As a one-dimensional factor, the subjective behavior norms under the theory of planned behavior (TPB) are difficult to describe, the trade-off is between employees’ tendencies to realize their personal value and maintaining work–family balance in achievement motivation. This study combines the theory of achievement goal orientation with the theory of planned behavior, and defines the subjective norms in the TPB model, dividing the original one-dimensional subjective norms into two different dimensions, namely individual value realization and individual family balance. The existing results show that there are differences in employee value tendencies according to different personality traits, and there are different manifestations of influence relationships. Based on the influential factors of work performance, this study first analyzes the relationship between employee traits and achievement value orientation and, on this basis, tries to construct the theoretical model of “trait value orientation work performance”. The results show that work satisfaction and organizational commitment play intermediary roles in the impact of work autonomy and value orientation on work performance.

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