Developing Capacity Management of Hospitality in Community-Based Tourism To Increase Tourist Loyalty

Authors

ผศ.ดร.โชคชัย สุเวชวัฒนกูล, ผศ.ดร.เกศรา สุกเพชร

Published

20th Intrnational Scientific Conference on Economic and Social Developm

Abstract

This study aimed to examine the influence of Capacity Management of hospitality to increase tourist loyalty in Community-based Tourism. The statistics used in this study included multilateral linear regression analysis (Multiple Regression Analysis). The concept of Capacity Management of hospitality involves many Community-based Tourism units that can influence the tourist loyalty and help members of the Community to learn and grow and improve their performance. Capacity Management of hospitality influencing the tourist loyalty on positive word of mouths was Local resources, Community immunity, planning and leading. Capacity Management of hospitality influencing the tourist loyalty on revisiting was Local resources, planning and leading. Capacity Management of hospitality influencing the tourist loyalty on Protection was Local resources, planning, organizing and leading. Capacity Management of hospitality influencing the tourist loyalty on Trustworthiness was Local resources, Community immunity, planning and leading. The researcher hopes that the results of this study will be useful to develop the organizations within hospitality and Community-based Tourism.