Designing a Creative Tourism Supply Network: Experiential Perspectives

Authors

ผศ.ดร.วุฒิไกร งามศิริจิตต์

Published

The Asian Conference on Business and Public Policy 2014

Abstract

Tourism development involves examining and designing supply network so that tourism value can be delivered to the tourists. Creative tourism supply has special characteristics compared to other types of tourism in terms of key resources, processes, and deliverable. It is more likely that experiential perspectives play an important role in designing its supply infrastructure and network in field of service operations.

This paper illustrates how an analysis of experiences can be linked to the design of supply infrastructure and network, particularly in creative tourism context, by examining which service agents have an association with the degree of creative
tourism experiences tourists receive from their travel.

Designing a Creative Tourism Supply Network: Experiential Perspectives. Osaka, The Asian Conference on Business and Public Policy (297-304).