Design Thinking as an Approach to Transform Business: A Case Study of Teaching Design Thinking at NIDA Business School

Authors

รศ.ดร.จงสวัสดิ์ จงวัฒน์ผล

Published

ประชุมวิชาการระดับนานาชาติ “NIDA International Business Conference 2019 – Transforming Business to the Future”

Abstract

The term “Design Thinking” has been increasingly used over decades and has been applied
successfully in many fields. Can Design Thinking redesign the learning process and be
embedded in the academic curriculum to generate innovations especially in thinking,
strategizing, and approach business problems? This study presents a case study of
implementing Design Thinking mindset and toolsets in the context of MIS projects along
with the lessons learned from students enrolled in the MIS courses. The lessons learned
from implementing Design Thinking practices helps students creatively and innovatively
learn how to better understand the problems and expand the ideas to solve the problems.

Design Thinking as an Approach to Transform Business: A Case Study of Teaching Design Thinking at NIDA Business School. สถาบันบัณฑิตพัฒนบริหารศาสตร์ , ประชุมวิชาการระดับนานาชาติ “NIDA International Business Conference 2019 – Transforming Business to the Future” (218-228).