Business Decision Making and Cultural Differences: A Comparative Study of Thailand and Germany

Authors

ผศ.ดร.สิทธิ์ สุนทรายุทธ, น.ส.Anna Ahnert

Published

Modern Management Journal

Abstract

The research utilized the concept of cultural differences between Thailand and Germany by using Hofstede’s cultural dimension theory and illuminates different ways of decision-making. The research examines how business decision-making takes place and whether and how cultural aspects influence business decision-making of prospective managers among the two countries. Multiple regression analysis was used in order to provide a better understanding of how business decisions are made along with cultural influences among prospective managers from Germany and Thailand. As a result, the German as well as the Thai prospected manager seem to decide mostly rational, but combines their rationality with non-rational decision-making approaches. In addition to that, the cultural impact on decision-making was not as strong as it could have been expected due to Hofstede’s differing outcome of both cultures.

(2558). Business Decision Making and Cultural Differences: A Comparative Study of Thailand and Germany. Modern Management Journal, 2015(1), 139-150.