Analysis of strategic motives for formation of alliances using total interpretive structural modeling

Authors

รศ.ดร.วิพุธ อ่องสกุล, MissHarchitwan Kaur Lamba Harchitwan Kaur Lamba, Sanjay Dhir

Published

Journal for International Business and Entrepreneurship Development

Abstract

The aim of this study is to explore existing literature on strategic motives for the formation of alliances to map authors and determine co-citational links between the motives, identify the most studied motives and interpret the links between them. A list of 72 articles published in Scopus listed research journals was created after screening. Bibliometric analysis was conducted for both citation and co-citation analysis using RStudio and VOSViewer softwares, respectively. Following that, eight of the most explored motives were chosen and total interpretive structural modelling (TISM) was conducted and a model was developed to understand links between these motives. TISM showed hierarchical links between the motives of access to resources, technology transfer and, competitiveness. This study helps in learning how strategic motives affect one another and why, and to advance managers’ decision-making process leading organisations into alliances.

(2565). Analysis of strategic motives for formation of alliances using total interpretive structural modelling. Journal for International Business and Entrepreneurship Development, 00(1), 21-47.