A phenomenological study to explore what key coping strategies used during organizational crisis impacted by the COVID-19 outbreak in tourism industry in Thailand

Authors

ผศ.ดร.ภาวิณี เพชรสว่าง, น.ส.Narisa Kubota

Published

the 10th ICADA 2021

Abstract

In 2020, the whole world was shaken by the light of the COVID-19 outbreak and Thailand
was severely impacted, particularly in the tourism industry. Many organizations, however,
managed to survive the crisis. This research paper aims to explore what coping strategies

are used during this crisis to survive by conducting in-depth interviews using a phenome-
nological method on six business owners or the top executives working in the organiza-
tions from the hotel, restaurant, transportation and medical service, which are all related to

the tourism industry. There are three main themes which are: key attitudes (e.g., will pow-
er to survive), key actions (e.g., higher involvement of management and restructuring), and

key consequences (e.g., innovation and organizational resilience). These themes help to
illustrate what it takes to lead in crisis, which form a ‘key coping strategies model’ and
how it has facilitated the organizations to survive during crisis time.

A phenomenological study to explore what key coping strategies used during organizational crisis impacted by the COVID-19 outbreak in tourism industry in Thailand. NIDA, the 10th ICADA 2021 (xx-xx).