A Journey to Stardom: An Analysis of Celebrity Construction and Management of J Jetrin Wattanasin.

Authors

ผศ.ดร.วรัชญ์ ครุจิต, MissSunantha V Virameteekul, Ms.Somsuk Hinviman

Published

Journal of Communication and Management NIDA

Abstract

The objective of the research was to study the celebrity construction and
management of J Jetrin Wattanasin through the eras of communication media towards
sustainable stardom. The study was qualitative research, conducted by three main research
methods: a) documentary research, b) in-depth interviews with 24 key informants, classified
into 10 groups: Pop Artist Celebrity, Sport Celebrity, Family Member, Close Friend, Colleague,
Fan Club, Sport Expert, Entertainment Expert, Media Expert, and Academician, and c)
participant observation.
The findings showed that the factors affecting the celebrity construction of Jetrin are
his personal factors, which cover his background and upbringing, his journey to stardom, and
his personal characteristics, roles and influence of media, and his fan clubs. On the other
hand, the strategies Jetrin uses to manage his celebrity are fan club maintenance, image
management, crisis management and marketing communication, which are related to the
Boorstin’s Concept of a Hero and Bourdieu’s Concepts of Capitals: Cultural, Economic,
Symbolic, and Social Capital which can be transmitted across generations and converted from
one into another and backward. All of these factors and strategies enable Jetrin to sustain his
long-lasting stardom and to stand against the time for more than 20 years.

(2564). A Journey to Stardom: An Analysis of Celebrity Construction and Management of J Jetrin Wattanasin. Journal of Communication and Management NIDA, 7(1), 59-85.