แบบจำลองเชิงสาเหตุปัจจัยการสื่อสารเพื่อความพร้อมในการเข้าสู่ประชาคมอาเซียนของประชาชนในเขตชายแดน

Authors

รศ.พัชนี เชยจรรยา

Published

นิเทศศาสตรปริทัศน์

Abstract

This research was aimed to study (1) communication factors and the readiness to join ASEAN Community of the public sector in border areas, (2) correlation between communication factors (i.e. Sender characteristics, Information acquirement from media in community, Supporting form activity and media in community, and Physical environment supported communicative atmosphere) and the readiness to join ASEAN Community of the public sector in border areas, and (3) the effective communication factors which could forecast the readiness to join ASEAN Community of the public sector in border areas. The research was implemented by quantitative method; the representative samples were the public sector who resided or earned a living in the provinces border with neighboring countries, which are: Chiang Rai, Tak, Nakhon Phanom, Nongkhai, Songkhla, and Narathiwat Provinces, totaling 1,200 respondents. The results revealed that the communication factors which could forecast the readiness to join ASEAN Community of the public sector of public sector in border areas at.001 and .01 level of significance, concluded with 5 variables respectively: (1) Sender characteristics (β = .416), (2) physical environment supported communicative atmosphere (β= .330), (3) Supporting form activity and media in community (β=.134), (4) Information acquirement from personal media (β=.104), and (5) Information acquirement from new media (β= .053); however, Sender characteristics were the most effective variable which could forecast the readiness to join ASEAN Community of the public sector in border areas .

(2560). แบบจำลองเชิงสาเหตุปัจจัยการสื่อสารเพื่อความพร้อมในการเข้าสู่ประชาคมอาเซียนของประชาชนในเขตชายแดน. นิเทศศาสตรปริทัศน์, 20(2), 20-32.