ระบบขนส่งสาธารณะเพื่อการท่องเที่ยวเมืองพัทยา: ทางออกโดยรถสองแถว?

Authors

ผศ.ดร.วุฒิไกร งามศิริจิตต์

Published

NIDA Case Research Journal

Abstract

Tourism development mainstream in Thailand is now focused on driving the industry towards creative tourism by enhacing creative value to both attractions and tourists.

The development of logistics infrastructure is considered key mechanism to support the growth of such tourism configuration and being the basis for establishing experiences and satisfaction to the tourists.

In order to be successfully developing tourism logistics for the creative tourism, it requires deeply understanding tourist behaviors and needs together with developing such a responsive tourism logistics system.

This research aims at studying a logistics system in operational level within tourism city for enhancing public transport capabilities in responding travel needs of tourists. The case of public transport of Pattaya city is selected for this study.

The research consists of investigating the overview of public transport and tourist behaviors regarding their travel in Pattaya; analyzing the responsiveness of the public transport in travelling by current designated bus routes including Chareonrat Pattana villege-Na Jomtien, City circle, North PattayaCentral Pattaya, and Balihai pier-Banglamung district office; analyzing and evaluating the viability of Demand Responsive Transportation system (DRT) through the developed quantitative models; and finally developing and recommending the guidelines for implementing the system suitable to the demand and supply context of Pattaya tourism.

The outputs from the study show that the effectiveness of such transportation system for Pattaya tourism is varied among different tourism areas. This leads to the formation of distinct strategies for developing tourism logistics infrastructure and promoting tourism in each Pattaya tourism area.

Additionally, key outputs from the study such as logistics information and database, quantitative models of demand responsive transportation, and initial implementation guidelines for successful demand responsive transportation can be applied to other tourism cities or areas across Thailand in order to maximizing the effectiveness of tourism logistics in years round.

(2556). ระบบขนส่งสาธารณะเพื่อการท่องเที่ยวเมืองพัทยา: ทางออกโดยรถสองแถว?. NIDA Case Research Journal, 2556(1), 145-170.