ภาพลักษณ์ความปลอดภัยและการจัดการความปลอดภัยของนักท่องเที่ยวจีนประเภทท่องเที่ยวแบบอิสระในกรุงเทพมหานคร

Authors

ผศ.ดร.รักษ์พงศ์ วงศาโรจน์

Published

รัฐศาสตร์ปริทรรศน์

Abstract

The purposes of this study were to 1) compare the image safety of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, 2) compare the perception of safety management of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, and 3) examine the influence that the perception of safety management in tourism has on the tendency of loyalty of Chinese Free and Independent Travelers when traveling to Bangkok. This study was a quantitative study that comprised 400 samples of Chinese Free and Independent Travelers who traveled to Bangkok. The study employed a questionnaire as an instrument for data collection. The derived data was analyzed using SPSS where descriptive statistics was used to calculate the percentage, mean, and standard deviation. The hypothesis was tested using inferential statistics, Independent Samples t-test, One-Way ANOVA and multiple regression analysis. The findings indicated that 1) Chinese Free and Independent Travelers, who had different personal factors and traveling behaviors, image the overall safety indifferently. However, when looking closely at each dimension, it was found that Chinese Free and Independent Travelers with different hometown, monthly income, traveling companion, and overseas traveling experience had different image safety for each dimension, 2) Chinese Free and Independent Travelers with different status, career, monthly income, and number of traveling companion, in general, had different perception of safety management, and 3) Chinese Free and Independent Travelers, who were influenced by the perception of safety management on service/assistance measure, had the highest degree of loyalty in Bangkok tourism.

(2561). ภาพลักษณ์ความปลอดภัยและการรับรู้ต่อการความปลอดภัยและการจัดการความปลอดภัยของนักท่องเที่ยวจีนแบบอิสระในกรุงเทพมหานคร. รัฐศาสตร์ปริทรรศน์, 5(2), 23-48.