นิเวศสื่อ เพื่อพัฒนาสื่อปลอดภัยและสร้างสรรค์

Authors

อ.ดร.ชนัญสรา อรนพ ณ อยุธยา, นางการดา ร่วมพุ่ม, ผศ. ดร.มาโนช ชุ่มเมืองปัก

Published

วารสารสหวิทยาการสังคมศาสตร์และการสื่อสาร

Abstract

This study aims to1. Explain the concept of media ecosystem to create a mutual understanding between academics, media practitioners, relevant organizations and the public 2. explain phenomena of the Thai media ecosystem from 2008 to 2017 underlining the relationships between media producers, audiences and influencing factors. It is mixed methods research. The first method is documentary research that is the analysis of 273 relevant research reports and articles published online in the past 10 years. The second one is focus group discussions and interviews with stakeholders. The key informants include those involved in 1.professional media production 2. community media, cultural and folk media and alternative media 3. development communication focusing on children, youth, elders and families; and 4.media produced for online platforms. Data analysis includes frequency distribution, content analysis and narrative review. The result is divided into two parts. First, media ecosystem is defined as a communication system in which media prosumers are at the center of the system. They live within and interact with media environments including other people with various identities and backgrounds; media contents, channels and technologies; and political, economic, social and cultural systems. Second, multifaceted interactions between humans and media environments have brought about imbalance in Thai media ecosystem. The imbalance included three aspects, namely media literacy and participation, media creation, and media ethicsand regulation.The restoration of the balance in the media ecosystem could be beneficial to Thai society. The researchers would suggest 4 further research topics for improving the media ecosystem. These are 1. research for developing digital learning platforms for mutual learning2. research on media literacy and participation, for example research for developing digital citizenship through media literacy and research for developing innovative tools for preventing problems arisen from media illiteracy 3. research that can be used to support activities helping media creators develop their professional skills and knowledge and 4. research on the promotion of media watchdog groups and the practice of fair competition in the era of mediaconvergence.

(2563). นิเวศสื่อ เพื่อพัฒนาสื่อปลอดภัยและสร้างสรรค์. วารสารสหวิทยาการสังคมศาสตร์และการสื่อสาร, 3(2), 147-169.