This research’s objectives were to study the demographic characteristics of
working-age group people, which exposed Information Seeking and Media Literacy
including methods to search for health literacy and deliberation of hypertension disease.
The research studied by using quantitative research methodology with random sampling
(with probability ignorance) by using questionnaires. There were 200 samples divided into
two groups: group of early working-age persons with 15-29 years of age, and a group of
late working-age persons with 30-59 years of age. Each group composed of 100 samples.
The research’s results were found that demographic characteristics of working-age
group persons composed of women with the highest number and they were 15-29 years
of age, the highest educational background was bachelor degree, they were able to listen,
speak and read English. Their basic computer literacy skills were 1-10 years. The highest
frequency of their media exposure was via internet. The highest frequency of reasons for
health media exposure was additional information needs for health deliberation and to
gain health prevention skills. Their media exposure duration in each time was less than 1
hour/day, and the period of health media exposure was between the times 18.01- 21.00
hours. And It show that the highest frequency of health media exposure was once a week.
The methods of searching for information seeking behavior were found that the most of
people were using electronic media searching, as they used the search engine applications
with the highest frequency. The health literacy which affected hypertension disease
deliberation was found statistical significance at 0.01 with coefficient of correlation at
0.530, which correlated at a medium level and in a positive direction which generally
means when searches for health information increased then the level of health
deliberation would increase respectively
Topic: Media Exposure and Information Seeking Behavior for Health Literacy
toward Hypertension Disease Deliberation of Affected Working-Age in
(2562). การเปิดรับสื่อกับพฤติกรรมการแสวงหาสารสนเทศทางสุขภาพที่มีผลต่อการรู้เท่าทัน โรคความดันโลหิตสูงของคนวัยท างานในเขตกรุงเทพมหานคร. วารสารการสื่อสารและการจัดการ นิด?า, 5(1), 79-100.