การจัดการความรู้ด้านการท่องเที่ยวเชิงสร้างสรรค์ : กรณีศึกษาชุมชนตลาดน้ำอัมพวา จังหวัดสมุทรสงคราม

Authors

ผศ.ดร.ปนันดา จันทร์สุกรี, นายนิตินัย รุ่งจินดารัตน์, น.ส.ไพลิน เชื้อหยก, น.ส.นลินี พานสายตา

Published

วารสารวิทยาลัยดุสิตธานี

Abstract

The objectives of this qualitativestudy were to explore knowledge management processesand practices in creative tourism, and to analyze the potential for knowledge management in creative tourism of the Amphawa community, Samut Songkhram Province which isone of the communities in Thailand’s central plain livelihood cluster. The research process was divided into three phases: 1) Documentary research, 2) Focus group discussion, and 3) Descriptive analysis.The researchers employed the SECI knowledge spiral model developed by Nonaka andTakeuchi (1995) to provide a basis for data collection and data analysis. According to the focus group discussion among 6 participants including local public officials, community leaders,and entrepreneurs.It was found that the Amphawa community hasvaried bodies of knowledgeincluding architecture, customs and traditions, local way of life,and career wisdom. The community’s knowledge management processes involveregulations, knowledge collection at the Amphawa-Chaipattananurak Conservation Project,informal discussions between communitymembers, and knowledge documentation in research reports.These indicated that the Amphawa community’s knowledge management processes arebased on the SECI model which consists of socialization, externalization, combination, and internalization. Moreover,Amphawa community has been able to effectively utilize the knowledgemanagement process for developing creative tourism. Nevertheless, relevant agencies need to encouragecommunity members to apply knowledge management practicesto other issuesin order to preserve the community’s local wisdom, thus leading to community strength and sustainability.

(2021). Community-Based Tourism Management for Urban Agriculture. Indian Journal of Economics and Business, 20(3), 199-210.