LOCATION: Kapoe, Ranong
When he moved back to his hometown in Ranong province in southern Thailand, architect Wirod Chimmee wanted to elevate an area that was considered lacking in tourism potential. So he expanded his parents’ ‘mixed garden’ into an upmarket resort in the midst of picturesque scenery. Accordingly, his creation, Baan Rai I Arun, has grown into a top-ranking accommodation option. Helping create jobs and distribute income within the community, Wirod has contributed to the BCG strategy by bringing tourists to a secondary destination, while promoting local identity and caring for the environment.
SDG8 #SDG10 #SDG15 #SuDSESC #NIDA #NIDAThailand
THAILAND’S BCG TRANSFORMATION : 40 Case Studies on the Bio-Circular-Green Strategy and the Sufficiency Economy Philosophy In Action” page 202 – 205